How do I come up with a good business name?
A strong business name should be: short (under 15 characters ideally), easy to spell from hearing it once, available as a .com domain, distinct from competitors in your market, and extendable - not so product-specific that it boxes you in. The most memorable brand names combine a familiar word with an unexpected context (Apple), or coin a new word entirely (Google, Xerox). Avoid keyword-stuffed names that sound generic.